Commerce Live

CE

Carolyn Everson

Instacart

President

Description

Carolyn Everson is President of Instacart, where she oversees Instacart’s Retail, Business Development and Advertising businesses, as well as the company’s People, Policy & Government Affairs, Legal, Partnerships, Instacart Pickup and Care teams. Carolyn brings with her three decades of brand building experience, advertising expertise and a proven track record of leading at-scale, global consumer technology companies. Carolyn joins Instacart following more than a decade at Facebook, where she was most recently the Vice President of Global Marketing Solutions, leading the company’s relationships with top advertisers and agencies. In that role, she oversaw a team focused on global partnerships and agencies, as well as Facebook’s Creative Shop. Throughout her more than 10 years at Facebook, Carolyn played a pivotal role building and growing the company into the second-largest digital ads platform in the world. Prior to Facebook, Carolyn was the Corporate Vice President of Microsoft’s Global Advertising Sales and Trade Marketing Teams. Carolyn led the company’s advertising business across Bing, MSN, Windows Live, Mobile, Gaming, Atlas, and the Microsoft Media Network. She also spent nearly seven years at MTV Networks. Her last role was as Chief Operating Officer and Executive Vice President of U.S. Ad Sales for MTV Networks, where she oversaw strategic planning, operations, and finance for MTVN’s U.S. Ad Sales department. She also was responsible for MTVN’s Direct Response business and for Generator, the cross-platform, cross-brand strategic sales and marketing group. Carolyn holds a bachelor’s degree in Liberal Arts and Communications from Villanova University, from which she graduated summa cum laude. She also earned a master’s degree in Business Administration from Harvard Business School, where she was a Baker Scholar. Carolyn has been named to AdWeek’s “AdWeek 50” since 2013. In 2015, she topped Business Insider’s list of the Most Powerful Women in Advertising, and she has also been named a “Woman to Watch” by Advertising Age. Carolyn was twice included on Fortune’s “40 Under 40.” Carolyn is on the Board of Creative Artists Agency, as well as the Humane Society of the U.S., the Mobile Marketing Association, and the Advertising Women of New York Foundation. She is also a member of the Villanova University Board of Trustees.
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