Commerce Live


Diana Haussling


VP General Manager, eCommerce


Diana Haussling is a bold leader in eCommerce, marketing and sales, known for her breakthrough thinking and transformative approach. Utilizing her deep expertise, she has driven performance at four Fortune 400 companies, leveraging data and consumer insights to engage consumers, fuel brand connection, and significantly increase sales. In her current role as Vice President - General Manager, Digital Commerce, Diana leads the North America eCommerce and Direct To Consumer (DTC) efforts, overseeing and providing direction for eCommerce & DTC initiatives and cross-functional efforts, across the division. In her previous roles as Vice President, eCommerce & Shopper Marketing for Campbell, she led the strategic vision for the eCommerce ecosystem, Consumer Promotion, and Omni Shopper Marketing. She spearheaded the development of ownable and breakthrough brand initiatives, shopper marketing platforms, and digital commerce strategies delivering record accelerated eCommerce growth. Prior to Campbell, Diana worked at General Mills and began her career with The Hershey Company in progressive marketing and sales positions.