Chief Digital Officer
Chopra joined e.l.f in January 2016 and brings over 20 years of Technology experience from private equity and retail companies. In her current role, she is responsible for digital transformation, including engineering, data ecosystem, enterprise applications, security, and consumer technologies. She is actively involved with leading our Digital efforts to grow our digital footprint across the globe. She joined E.L.F. BEAUTY from the James Irvine Foundation, where she defined and led the execution of a highly successful technology strategy for 2.1B investment portfolio. There she focused on technology roadmap for enterprise applications, cloud transformation, and building relationships with top silicon valley brands to start new partnerships. Prior to that, she served as VP of Technology for Charming Charlie, a specialty retailer that grew from 17 to 120 stores nationally. While at Charming Charlie, she led the implementation of a new ERP system, build-out of a new data center, and rollout of VoIP services. She holds B.A in technology & operations management with a minor in finance from California Polytechnic State University. She enjoys volunteering at non-profits by helping them build their technical capacity, is a member of Silicon Valley CIO/CTO groups as a thought leader.