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Tara McRae

Clarks

Chief Marketing Officer

Description

Tara is a creative and performance-driven executive skilled at managing all forms of digital, brand, marketing, and commercial activities. She possesses a proven track record of success in growing digital and traditional businesses while enhancing the brand. Tara is currently the global CMO of Clarks overseeing marketing, creative, digital, and brand collaborations and partnerships. She was with the brand from 2016 to early 2020 in several marketing, strategy, and eCommerce roles. Tara was recruited back to the brand as new ownership took over in early 2021 as their Global CMO. From January 2020 to January 2021, Tara served at TB12’s first-ever CMO. She jumped right into the fast-paced start-up environment providing the proper amount of experience and structure in evolving the brand and building marketing, product, and service plans and stories to bring awareness to the TB12 brand, product, and service Prior to Clarks and TB12, she spent ten years at PUMA, where she held several roles across sports and US marketing teams, strategic planning, and brand management. Tara began her career in marketing and media planning for Bose Corporation in consumer electronics. Recognized across the industry, Tara was named in 2015’s Top 50 Women in Brand Marketing by Brand Innovators, followed by the Top 100 in 2016. That same year, and the following three years, she was included among Footwear News’ Power 100 Most Influential Designers, Influencers, and Leaders in the Shoe Industry. Tara has served as a board member for PUMA’s joint venture in kids apparel and for FFB Collaboration, a full-service cultural agency. Tara also dedicates time as a marketing advisor with Team IMPACT, a non-profit that believes that no child should be sidelined by sickness. She resides in Massachusetts with her wife Candice who is a fitness and yoga instructor and her two children, Lyla and Gavin.
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