Commerce Live

Brand Spotlight: How JDE used eComm Analytics to win search on Tesco

Oct 14, 2021 | 2:00 PM - 2:28 PM

Description

Standing out and being found online is getting increasingly difficult. As consumers rarely search past page 1 for a brand’s products, it’s essential that product content is optimised to get to page 1 of search results (and ideally in the Top 10) on a retailer’s site. But how do you know how the search algorithm of a retailer actually works to ensure your products are optimised? Hear firsthand from Chris Fraser, eCommerce Category and Shopper Manager at JDE, about how their data-driven partnership with Profitero identified a big issue with their search placement on Tesco.com - and what they did to get them a top spot and increase sales.

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