Keynote Address
Oct 14, 2021 | 1:00 PM - 1:28 PM
Oct 14, 2021 | 1:00 PM - 1:28 PM
Description
As the President & CEO at IRI, Kirk is at the heart of trying to help brands measure and activate on omnichannel. In this session, Kirk outlines his vision for how brands will have to adapt their measurement and data acquisition strategies to stay ahead.