Commerce Live

Omnichannel Assortment & Portfolio strategy

Oct 13, 2021 | 4:00 PM - 4:28 PM


The assortment that works for you in store will not work for you online. The buyer is different, the unit economics are different. And products that don’t have enough volume to justify physical shelf space often have the chance to shine on the digital shelf. For all these reasons and more, brands need to develop different assortments to win online vs. in-store. Even deeper, they need differentiated assortments per online retailer. This session offers a framework for implementing these adjusted strategies, as well as how to define what product lines, variants and pack sizes best fit each space.

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