Commerce Live

Navigating the Blurred Lines Between Sales & Marketing

Oct 13, 2021 | 3:00 PM - 3:28 PM

Description

Strong collaboration between sales and marketing has always been essential to successful retail execution. But in omnichannel, it’s even more critical as the lines between who owns and controls various parts of the digital shelf and digital media budget becomes more blurred, and as “credit for the sale” becomes harder to measure. Join our experts as they help to clarify the role of both sales and marketing in successful eCommerce execution, sharing models that have worked for them.

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