Commerce Live

Omni Grocery: ASDA

Oct 14, 2021 | 3:00 PM - 3:28 PM

Description

In these times, online grocery has surged to new heights, with retailers like Asda leading the charge. If brands, and their agencies, in the UK are looking to meet their consumer where they’re shopping, that place is Asda. Hear Alex Crowe, Head of Asda Media Partnerships, offers tips to brands looking to be consistently findable on Asda.com, and how to best adjust their strategy for success. Additionally, hear Rita Harnett discuss how she works with brands to help them beat the competition through their Asda grocery eCommerce execution and share brand best practices.

Presented by