Commerce Live

Product Innovation through the Lens of Cultural Marketing

Oct 13, 2021 | 4:40 PM - 4:55 PM

Description

More than ever, consumers are conscious of where their money goes. Not just where it goes, but what it is supporting. Hear from Kellogg’s Senior Director of Experience Planning, Sue Seams, as she and MikMak Founder & CEO, Rachel Tipograph, discuss the importance of why product innovation needs to be backed up by cultural marketing, social responsibility, and making sure that your brand’s internal values are genuinely reflected to your consumers.

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