Commerce Live

MF

Matt Fantazier

Director, Digital Experience - U.S. Skin Health

Johnson & Johnson

Bio

Matt is the Director of Digital Experience for J&J’s Skin Health portfolio which includes brands like Neutrogena, Aveeno, and Johnson’s Baby. He has responsibility for strengthening the day-to-day execution of our brands’ digital strategies in service of each brand’s operating plan goals and advancing J&J’s digital-first ambitions. This includes always-on and precise optimization of consumer omni-channel experiences from awareness through engagement, conversion and loyalty. He is passionate about bringing together insights, data, and technology to connect authentically with today’s consumers. He also publishes a biweekly newsletter, “Matt’s Hot Take”, where he offers thought leadership around digital marketing, ecommerce, and technology. Prior to his current role he led the marketing efforts for J&J’s Baby portfolio as well as led digital strategy and media at J&J’s OTC business for Digestive Health, Cough Cold Flu and Eye Care. He has also worked on brands such as ZYRTEC®, SUDAFED®, and BENGAY®. Matt began his career at J&J in finance in 2006 and holds a BBA in Accounting from the University of Notre Dame as well as an MBA from New York University Stern School of Business.

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