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Dean McElwee

Director of International eCommerce Strategy, Global Tools and Storage

The Stanley Black & Decker Company

Bio

Dean McElwee is the Director of International eCommerce Strategy, Global Tools and Storage for The Stanley Black & Decker Company. His role covers Latin America, EMEA ANZ and Asia – some of the fastest growing and most penetrated eCommerce markets in the world. During his exciting career, Dean has gained expertise in retail eCommerce, B2B eCommerce and direct-to-consumer, as well as developing new and disruptive business models. With more than 18 years’ experience as a commercial leader, he has a remarkable track record of designing and implementing innovative growth strategies that not only drive performance, but also higher engagement and profit. Dean has successfully led business initiatives across sales leadership, retail consulting and eCommerce. However, working in Africa, Europe, and across multiple other regions gives him a unique insight into working with countries in various stages of business and eCommerce development.

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